Database Spotlight: Demographics Now

Demographics Now database

Demographics Now database

Demographics Now offers “access to in-depth demographic data for the delivery of consumer and market insight into rapidly compiled reporting visualizations.”

Imagine you plan to open a restaurant and need statistics about the people who live in two different zip codes where you have scouted out restaurant sites.  Or maybe the social services agency you work for is looking for an office in the census track which has the highest number of teenagers in your city.  Demographics Now lets you create a demographic report on “any geography – or compare multiple geographies”  – for information including income, housing, race, age, education, retail spending, consumer expenditures, businesses  – what you need to make a more informed decision.

You’ll find Demographics Now on the Library’s Database page, as well as on several Subject Guides.  On-campus networked users can click right into the database.  Off-campus and wireless users need to logon with last name and 7-digit Raider number.   Try it today!





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